Furniture

Firefox sketches

Firefox sketches

Firefox sketches

Firefox sketches

Firefox sketches

And how the sketches were vectorised for the final outcome.

FirefoxThe bolt.

FirefoxThe leap.

FirefoxThe charge.

FirefoxThe swoop.

Firefox

FirefoxThe pivot.

Firefox

Read more a bit more about the identity on the Wolff Olins blog.

There’s a quote on Co.Design from Mary Ellen Muckerman, head of strategy at Wolff Olins, that says “the Firefox logo boasts nearly 90% awareness in markets worldwide.” I’d love a behind-the-scenes of how that’s measured.

Follow Bolt Graphics on Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *