Furniture

Katona József Theatre

I like it.

I don’t think it should be debated so much why he used quotation marks.
I feel like I should defend him though (my fellow Hungarian), since it has been questioned in most comments:
if you really think about it, every single word in theater could be considered to be a quote. The actors are constantly quoting the original piece of art, the written script, any type of literature which had been turned into a play etc.
Thinking like this, it could be a really nice metaphor.

What bothers me though is this other identity, which seems very similar:
http://www.brandingserved.com/gallery/Eastside-Bookshop-identity/353238

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