Furniture

Remove the logo and still know the brand

O2 signageO2 signage photo by Alex Segre.

O2 bubbles

“The O2 launch has been the most successful mobile brand launch that Accenture’s ROI group have seen.” [more]

“See what you can do — O2 adopted the phrase in 2002 after changing its name from BT Cellnet.” [more]

“The thinking behind O2 stemmed from the consumer insight that mobile phones are ‘essential for life’. The oxygen-bubbles design built a rapid presence in a market in which growth had slowed, creating differentiation from rivals as well as providing a consistent brand glue across communications.” [more]

O2 Visa card

What other brands can be identified without the logo?

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