Furniture

Rio 2016 Paralympic Games logo

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Rio 2016 Paralympic logo

Official video about the creative process of the first multisensory brand in the history of the Paralympic Games, created by Tátil for the Rio 2016 event.

“The goal was to create a brand that could inspire people as much as a Paralympic athlete does through determination and ability to overcome. It is a symbol that reflects not what sets us apart, but what makes us equal, a beating heart with endless energy.”

Quote via PSFK.

Rio 2016 Paralympic logoThe Paralympic emblem is launched at Lagoa Rodrigo de Freitas

Rio 2016 Paralympic logoSir Philip Craven, IPC President, with the Paralympic Games emblem

You can see how the emblem might animate in this short video.

Related:
Tátil Design
Rio 2016 website
Rio 2016 Olympic Games logo

Via @TheLogoFactory.

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