Furniture

The Armoury

The Armoury identity design

“Steeped in history, the new Armoury identity references cannons produced by the old local mill, whilst 19th century paintings set the scene for famous battles during that time. The new identity has been brought to life across loyalty cards, stationery, menus, signage as well as an iconic swing sign complete with a 3-dimensional cannon ball!”

The Armoury identity design

The Armoury identity design

The Armoury identity design

The Armoury identity design

The Armoury identity design

The Armoury identity design

Designed by London-based Purpose for The Armoury pub.

It’s a good example of how a wordmark needn’t eliminate the potential for a stand-alone symbol, although the design idea is stronger when the brand name is shown.

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