Furniture The illusion of choice July 22, 2021 Posted by davidjamiri 22 Jul Skip to the content Logo Design Love Toggle menu I caught this image over on Reddit, showing in “logo terms” how many of those small brands we know and love are owned by a select few corporate giants. Full size version. We still have choices, but our money tends to go to the same few places. It reminded me of this slightly off-topic video showing snippets of the late George Carlin talking about the illusion of choice. We need more like him.