The symbol for the acid house generation

In 1963, the State Mutual Life Insurance Company of Worcester Massachusetts used The Smile badge as a part of a promotional campaign (pictured below).

Smiley face Harvey Ball

According to Wikipedia, the logo was originally designed by Harvey Ball, but that’s not the only attribution in circulation (read more on The Logo Factor and

Smiley logoSmiley badge image via the British Museum

Smiley badgesPhoto credit: JammyJoker

“We adopted the logo. It represented what we were about: peace, love, unity, and happiness.”
— Danny Rampling

Brings back some memories.

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