Furniture

TSB by Rufus Leonard

TSB logoOld monogram (left), new (right), designed by Rufus Leonard, interim (below).

Lloyds TSB logo

The BBC asked me to comment on the new monogram.

Where a logo already exists, you rarely need a completely new design. More often than not, a subtle refinement will bring the logo up-to-date while keeping the equity that’s already there.

TSB logoTSB branch mockup.

This charming 2-minute animation accompanies the relaunch.

Read the short piece over on the BBC website: What’s behind the new TSB logo?

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