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University of California

University of California logo

“This video [below] explains the genesis of the University of California systemwide logo. It’s part of a broader initiative — the first in its 143-year history — to articulate a comprehensive visual identity for the UC system. It’s Boldly Californian.”

[Update: sadly now set to private]

University of California logo

“The monogram is but one piece of a visual ecosystem that replaces a hodgepodge of different symbols, typefaces, and colours with a coherent, consistent package.”
— Vanessa Correa, creative direction

More info and contentious comments on Co.Design: University of California rebrands itself with surfer charm.

University of California logo

University of California logo

Credits:
Creative direction: Vanessa Correa
Art direction and lead designer: Kirill Mazin
Photography: Elena Zhukova
Senior designers: Ethan Davis, Kate Brown
Designers: Natasha Foote, Jason Huang, Matt Glass, Jose Pantoja
Developer: Adam Mangum
Multimedia director: Larissa Branin
Multimedia producer: Jessica Wheelock

View the extensive University of California brand guidelines.

Other style guides.


Update:
The university decided to suspend the use of the new monogram due to the backlash against the design.

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