University of California

University of California logo

“This video [below] explains the genesis of the University of California systemwide logo. It’s part of a broader initiative — the first in its 143-year history — to articulate a comprehensive visual identity for the UC system. It’s Boldly Californian.”

[Update: sadly now set to private]

University of California logo

“The monogram is but one piece of a visual ecosystem that replaces a hodgepodge of different symbols, typefaces, and colours with a coherent, consistent package.”
— Vanessa Correa, creative direction

More info and contentious comments on Co.Design: University of California rebrands itself with surfer charm.

University of California logo

University of California logo

Creative direction: Vanessa Correa
Art direction and lead designer: Kirill Mazin
Photography: Elena Zhukova
Senior designers: Ethan Davis, Kate Brown
Designers: Natasha Foote, Jason Huang, Matt Glass, Jose Pantoja
Developer: Adam Mangum
Multimedia director: Larissa Branin
Multimedia producer: Jessica Wheelock

View the extensive University of California brand guidelines.

Other style guides.

The university decided to suspend the use of the new monogram due to the backlash against the design.

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